Hold on! 5 secret weapons make offline stores "transformed"
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Will the store disappear? Analysis of the advantages and disadvantages of stores

In 2016, e-commerce relied on the unmatched advantages of traditional industries to develop rapidly, and shopkeepers of offline physical stores began to worry: Will offline physical stores disappear in the future? Something is also full of related issues, and the future of physical stores is worrying.

 

However, based on the year 2021, time tells us, as most people on Xuhui answered: offline physical stores will not disappear. The reasons are nothing more than the following two:

 

1. It is difficult to change the buying habits of middle-aged and elderly people, and they still steadily leave the way of offline consumption. Take the fresh products that are purchased every day as an example. If grandma can't see whether the vegetables are fresh, they will never place an order directly. After all, even in physical stores, they need to shop around. The existence of this group (combined with the trend of aging) keeps offline stores still strong. At the same time, this phenomenon leads to the irreplaceable first characteristic of offline purchases: the multi-sensory experience of shopping. In the store, customers can directly perceive the texture and appearance of the goods in their hands, effectively eliminating the hesitation that online shopping may face, thereby greatly reducing the return rate.



2. The purchasing efficiency of offline supermarkets is irreplaceable. Assuming that when cutting vegetables at home, I was accidentally cut by a knife and needed band-aids. My first reaction must be to go to the nearest store to buy instead of opening my mobile phone to choose online shopping.



However, physical stores may face such a situation: 2 minutes to buy, 2 hours in line. As a part of the traditional real economy, offline shopping naturally has the disadvantages inherent in the traditional real economy:

1. High personnel costs

With the continuous improvement of the national minimum wage standard, the store is forced to continuously increase the wage standard of employees, and the labor cost will continue to rise;

2. Online shopping price shock

The rise of online stores has indeed brought a very big impact to the real economy: the transparency and low price of prices have made the real economy's position quite embarrassing;

3. Geographical limitation

Unlike online stores, which can "bloom" all over the country or even the world, offline physical stores have a strong geographic location. Not only must the location of the store be selected, but also the surrounding stores must compete for customers within a radius of several miles.

How to combine its own strengths and weaknesses and use the power of modern information technology to complete its own transformation road, Tuya Smart Smart Store Solution has five secret weapons to help the store industry break out of the “smoke of gunpowder”.

 

 

Reduce costs and increase revenue, 5 secret weapons of Tuya Smart Store

Although physical stores will not disappear in the foreseeable future, the impact of e-commerce and changes in consumer purchasing preferences have prompted physical stores to equip themselves with technology, on the one hand, to meet the simple and smooth shopping needs that consumers expect and improve Consumers’ shopping experience, on the other hand, creates a digital management system to reduce costs and increase efficiency.

With the 5 secret weapons of Tuya Smart Store Solution, the market size of smart stores can be expected in the future:

 

The first secret weapon: Wisdom patrol shop

Through the mobile phone App or PC, the store can be visually inspected in real time, and the merchandise display, employee status and store environment can be viewed and managed.

 

Display inspection: the goods are arranged neatly, abundantly, and there is no shortage; the label information is comprehensive; highly reasonable and easy to take; the freshness of the goods and whether they have expired.

 

Employee inspection: employee clothing and service status; reasonable cash register skills; full store hawking service status.

 

Environmental inspection: The store is tidy and the aisles are clean; the temperature, lighting, broadcasting, and TV are suitable; PoP and posters are accurate.

 

The second secret weapon: store security

 

To address the pain points of high security costs for chain brand stores, Tuya Smart provides store security solutions. Create an integrated security system through a rich ecosystem of smart products, realize the digitization of the store security system, intuitive and controllable monitoring data, intelligent security and safety without dead ends, and escort the operation.

 

Store smart security system: a cost-effective one-stop security solution, through different sensors to achieve full store coverage monitoring, access to a complete alarm and alarm system, especially suitable for brand chain enterprises to conduct group monitoring and control.

 

Special security gateway: The security gateway has a built-in special communication module, which serves as the device connection, control, and local message center of the security suite. It can switch the security mode through the linkage of the App and the device and continue to work when the power supply is abnormal.

 

Automatic arming and disarming: through smart door locks, video surveillance and alarm systems, realize access control, arming and disarming, anti-theft, life safety and environmental alarms, providing video playback, alarm video verification functions; smart devices and security linkage smart devices can be added to achieve Alarm linkage.

The third secret weapon: store digitization

 

Based on the results of remote digital inspections of stores, IoT device status, energy consumption, marketing results, store arrival rate and other indicators, digital scoring of stores in designated areas is carried out, and a quantitative assessment basis for scoring is established.

 

Store analysis ranking: According to statistical data dimensions, the stores in the designated area are scored.

 

Analysis of store scores below 80: For stores that do not meet the ranking criteria, a summary report and rectification suggestions are given item by item.

 

Analysis of individual store indicators: You can query the individual store’s scoring items separately, and confirm whether the indicator items are abnormal and whether supervision and rectification are required.

 

The fourth secret weapon: in-store environmental monitoring

 

Place the wireless bluetooth electronic temperature tag in the area that needs to be measured to achieve a completely non-breakpoint temperature record, and at the same time cooperate with the smart switch in the store to monitor the energy consumption in the store.

 

Intelligent environmental control: monitor the temperature and humidity of the store, and link with other intelligent hardware devices for the fresh food industry to appropriately extend the product preservation time.

 

Special area management and control: real-time monitoring of the temperature of the refrigerator, alarm for abnormal conditions, to avoid deterioration of food and drugs due to damage to the refrigerator, so as to avoid food safety problems.

 

Large energy consumption screen: statistically compare and analyze the energy consumption of stores, monitor and graphically display energy consumption of large electrical equipment such as store freezers, lights, etc., to achieve unified management and save operating costs.

 

The fifth secret weapon: distribution management

 

Since store delivery and receiving often occur at night or at irregular times, it will consume a lot of human resources. Active delivery can be realized by sharing the App password key box.

 

Bluetooth fingerprint key box: supports multiple unlocking methods such as App, dynamic password, fingerprint and so on.

 

App linkage management: viewing and tracing unlocking records, fingerprint management and issuance, one-time passwords or regular password changes.

 

 

Smart cold chain: sampling a variety of sensing equipment and monitoring equipment to realize intelligent monitoring of cold chain transportation and distribution, providing real-time location tracking, temperature and humidity management and other functions to ensure the quality of cold chain transportation and improve service efficiency.

 

Open a new game amidst changes, seek development amidst difficulties

From online shop squeeze to fresh food e-commerce wars...store owners in traditional retail are all seeking the "moat" of the store industry. However, seeking a "moat" is not as good as seizing the opportunity of the times: using the power of the Internet of Things to complete its own transformation, to achieve a combination of online + offline, so that the communication with customers is not limited to one time and one place.

 

Appropriate strategy, timely innovation. Tuya Smart uses the business management backend to focus on four key points: operational data analysis, digital management, store security, and smart marketing. With the technical support of "Internet of Things+" and AI, it cooperates with professional retail industry partners to create digital management that reduces costs and increases efficiency. system. The intelligent store management system enables the store to realize all-round digitalization and controllability.