After nearly 20 years of development, the domestic security door industry and the market have been very mature. But as a relatively mature industry, it is also possible to be subversited - product form has been cured, lack of innovation, what will the next product form? Home appliance brand, the Internet brand can be used by the smart door to the traditional security door company? Where is the future of the security door?
1.Analysis of the status quo of security door industry
It is known that the people who have the security doors know that the domestic security door is mainly concentrated in the major production bases in Yongkang, Chengdu, and Chongqing; and the largest market share is Yongkang, in the top ten security door brand, Wang Li, Xiangyang, Groups, Xingyoon, Jinkaide, Wanjia and other big brands and big companies are Yongkang, can say Yongkang and surrounding clouds, Wuyi is China's largest door production base.
At the same time, the Yingkou relies on this well-known brand. It also plays a pivotal role in the security door market; Chongqing's beautiful doorship, Langfang's Chapman, Jinda, Guangdong Foshan, Chengdu's and Leple Door, Beijing On the day, Tianjin's dragon armor, Henan Great Wall Door, Changchun's refined door industry and other regional leading enterprises, there is no small name in the country or local. However, in the whole, Yongkang is very difficult to shake as the boss of the Chinese door leader.
In the current point of view, although the security door is very mature, we also see low-priced competition, the phenomenon of crude abuse is also very popular - there are hundreds of dollars, thousands, tens of thousands of dollars a burglar There are also doors. In addition, the standards of major security doors in China do not have the same standard. For example, Wang Li has Wang Li lock body. The spring security door also has its own dedicated lock body (double row lock body), looking forward to having his own little hands.
Therefore, the whole of the Chinese security door industry is still very confusing, where is the wind in China's security door?
2.High-end - fine decoration, demand for the era of boutique
Today, in fact, most small door plants have not been taken in addition to their spelling. The price is low, only a certain amount, it will not reveal the pot, so many small door plants can only be small. In fact, we also see the head brands such as Wang Li, Tongyang, Spring, Panpan, Merry, Group, Jintak, with brand effect, in the market performance has been very good.
Such as Vaticas, Chapman, Yue Longmen, and De Shield, etc., etc., which focuses on high-end security doors, although it is not possible to compare with Wang Li, Panpan, Pangyang and other big brands, but in terms of single-door profits Big brand can't compare with it. Of course, the high-end is not suitable for all companies, and it is necessary to see that this company has such a gene.
3.Intelligent era - Smart door is an outgoing?
Today, the era of intelligence has arrived. Smartphone, smart home appliances, smart watches, smart toilets, intelligent office, etc., various intelligent products have deeply influenced and changed our lives. Therefore, in the intelligent era, security door intelligence will also become trend.
However, in the intelligent era, the competitors of security doors will no longer be just peers, from home appliances, Internet, new entrepreneurs, etc. can become competitors in traditional security doors. In 2020, Haier, TCL and other home appliance companies, Mi Mi and other Internet companies, Asia-Pacific world, gold atomic lock companies have also transferred their attention to the smart door; some of the industries also have some Fitami specialized in smart gate Participants.
In terms of traditional security doors, Wang Li, Maxin, Japanese, De Shield, Quguang and other companies have also launched intelligent door products. Under the competition of all parties and major brands, the smart gate has become a new style on the smart track. Therefore, the smart door will cause a melee in the next year or two.
4.Door lock integration - future trend?
As far as it is, the door lock integration design has become a trend. More and more security door companies have gradually abandoned the original lock products, and the embedded lock products, the door and lock are integrated, so Let the design of the door body more beautiful, more in line with the direction of the development of the times.
Especially the high-end security doors, companies with cut-in locks have become more and more. The cut-in lock includes a conventional mechanical lock and a smart lock, and the so-called embedded lock is integrated into the entire design, so that the door integrity is stronger.
However, in the current status, many so-called embedded smart locks have a drawback - the front panel has been completely embedded in the door body, it looks very high-end, atmosphere, but the indoor side is still hanging. The traditional smart lock is the same rear panel, which can only be calculated to be in the upper half of the smart lock. But overall, the door lock integration design will become a general trend.
However, in order to enhance the value of the real estate, the real estate developer has gradually gradually transformed into a boutique and high-end transformation in the loading security door. This means that future real estate projects will tend to boutiques and high-end, which also puts forward new requirements for the entrance companies. Of course, the real estate business is not only the product, but also considers the strength of the company and the influence of the brand. But in any case, the fuelry era, the middle and high-end lock will be greatly available.
In addition to the demand for hard-fixing, the demand for high-end security doors, the consumer of the secondary decoration will tend to choose a better product - this includes a number of quality, functions, and appearances.